One of the things we love most about Blueprint Magazine is that we are not trying to convince people to suddenly care about their homes. They already do. They are already thinking about the kitchen they want to redo, the roof they know is getting old, the paint color they are tired of looking at, the room that never quite works, the backyard they want to use more, or the house they would love to build someday. That makes advertising in Blueprint a little different. Most adver

Written by: Erin Bakker There is something about opening the mailbox and finding something that was actually meant for you. Not a bill. Not a coupon. Not another piece of junk mail. Something happy. That was really the beginning of The Post Room. We spend so much of our lives looking at screens now. Invitations arrive by text. Birthday wishes show up in notifications. Photographs live in camera rolls we rarely look through. Even the things meant to make us feel connected can

Written by: Erin Bakker Every respectable mailroom needs leadership. Ours has HG and Barkley. HG is ten. Barkley is a white Labrador. This arrangement makes perfect sense to us. HG HG has always been creative. She makes things. Collects things. Gets ideas. Changes her mind. Makes something completely different. She is exactly the kind of person The Post Room is for. One rainy Sunday recently, she invited a few friends over and started a Collage Club. There was no major plan.

Blueprint’s Best was never meant to be a pay-to-play list of companies calling themselves the best. We are looking for businesses with something underneath the surface. A person, a point of view, a history, a risk, a reinvention, a legacy, a strange path, a strong belief, or something they do in a way that makes us want to keep asking questions.

We love digital. We use it constantly. We make reels, videos, Pinterest pins, social posts, email campaigns, and all the things that move quickly and help a story travel. But there is still something about print. A magazine does not disappear because somebody refreshed their feed.