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How House of Blueprint Came to Me
I have never had a particularly straight career path, and for a long time I thought that might be something I needed to explain away.
Erin Bakker
Sep 15


Your Customers Are Already Thinking About Their Homes
One of the things we love most about Blueprint Magazine is that we are not trying to convince people to suddenly care about their homes. They already do. They are already thinking about the kitchen they want to redo, the roof they know is getting old, the paint color they are tired of looking at, the room that never quite works, the backyard they want to use more, or the house they would love to build someday. That makes advertising in Blueprint a little different. Most adver
Erin Bakker
Sep 10


What Makes a Business Blueprint’s Best?
Blueprint’s Best was never meant to be a pay-to-play list of companies calling themselves the best. We are looking for businesses with something underneath the surface. A person, a point of view, a history, a risk, a reinvention, a legacy, a strange path, a strong belief, or something they do in a way that makes us want to keep asking questions.
Erin Bakker
Sep 7


Why Print Still Gets Our Attention
We love digital. We use it constantly. We make reels, videos, Pinterest pins, social posts, email campaigns, and all the things that move quickly and help a story travel.
But there is still something about print. A magazine does not disappear because somebody refreshed their feed.
Erin Bakker
Sep 7


The Interview That Changed Something for Me
I realized I really love interviewing people.
Erin Bakker
Sep 7


Weirdly Specific Things You Could Hire Us For...
We can make your business feel more interesting.
Erin Bakker
Sep 5


Welcome to the House
House of Blueprint began with a simple idea: the things that make a life beautiful rarely belong in only one category.
Erin Bakker
Sep 5
Shop House of Blueprint
Shop House of Blueprint

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