Your Customers Are Already Thinking About Their Homes

One of the things we love most about Blueprint Magazine is that we are not trying to convince people to suddenly care about their homes. They already do.

They are already thinking about the kitchen they want to redo, the roof they know is getting old, the paint color they are tired of looking at, the room that never quite works, the backyard they want to use more, or the house they would love to build someday.

That makes advertising in Blueprint a little different.

Most advertising has to interrupt somebody. You are scrolling through social media looking at vacation pictures and suddenly somebody is trying to sell you windows. You are listening to music and now we need to talk about countertops. You are watching television and somebody wants you to think about pest control.

There is nothing wrong with any of that. Businesses have to show up.

But there is something really powerful about showing up when the person is already interested in the subject. Someone reading Blueprint is already thinking about home.

And homeowners are always making decisions. Some are big ones, like building a house, remodeling a kitchen, replacing a roof, or hiring a designer. Others are smaller, but they matter too.

Which flooring can survive the dog? Is it finally time to replace the windows? Who do we call when the air conditioner starts making that noise? What kind of front door would actually look good on this house? Could we put wallpaper there?

There is an entire world of decisions wrapped up in owning a home, and Blueprint sits right in the middle of it.

That also means a business does not necessarily have to reach someone on the exact day they need the service. Sometimes the better opportunity is simply to become familiar first.

So when the day comes, the homeowner already knows the name.

That is one reason print still interests us so much. There is a difference between seeing something for two seconds and actually living with it.

Blueprint is being created as a magazine people will want to spend time with, leave on the coffee table, dog-ear, pass to a friend, and hopefully keep around for a while. We are printing 10,000 copies, with 8,500 mailed directly to some of the highest-valued homes throughout Okaloosa, Walton, and Bay counties. The rest will be thoughtfully placed with select businesses, community partners, and events.

But distribution only matters if somebody actually wants what lands in front of them.

That is why we care so much about the stories, the photography, the art, the design, and even the advertising. The whole thing needs to be worth picking up.

Blueprint is not primarily a magazine about the construction industry. It is for the person on the other side of it.

The homeowner. The future homeowner. The person renovating the house they have lived in for 20 years. The couple building for the first time. The empty nester figuring out what home looks like now. The young adult who suddenly owns a house and has discovered that gutters are apparently their responsibility.

Those are the people we are thinking about when we build every issue.

So when a business advertises with Blueprint, we are thinking about that relationship too.

What would a homeowner actually want to know? What expertise could help them make a better decision? What project would inspire them? What story might make them remember this particular company six months from now?

Your customers are already thinking about their homes.

We just want to make sure they know who you are when they decide to do something about it.